Last year 25 3D titles hit the silver screen, and 39 more are planned for 2011.
That will likely change as the sets become cheaper, the technology improves and more movies are available. Illegal 3D movies aren’t yet stiff competition for cinemas because demand for 3D TVs is still low: adoption was sluggish in 2010. In November, Chinese firm Fengtao Software released its latest DVDFab product, which claims to be the first that can fully rip and convert a 3D Blu-ray disc into a file that can be played on home systems. Pirating DVDs in new formats is about to get easier, though. “At present it seems that no format can do the full 3D experience, or none that I could find anyway,” says Eric, a DVD ripping enthusiast in London, Canada, who didn’t want his last name used. Because today’s films all end up in digital format for home consumption – either as Blu-ray discs or downloadable files – he says they are all vulnerable to being hacked and pirated. Perhaps not, says Wayan Palmieri, chief technology officer of Digital Revolution Studios, a 3D production house based in Van Nuys, California. Will opting for 3D films that require special electronics equipment and software to view properly pull in the customers and stop would-be pirates in their tracks? They can also play pirated movies on elaborate, home theatre systems that deliver high-quality thrills without the steep price of a night at the multiplex.
IN AN effort to keep audiences flocking to the cinemas to see the latest movies, studios and theatres are gambling on the 3D movie experience.Īt first glance, the gambit makes sense – the industry needs the wow factor to woo consumers who have ready access to file-sharing websites. Out of sync, but it won’t be long before pirates have 3D technology
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